Randy Ray and Wendy Lewis are not yet household names. But the company that they founded back in 2009, Jeunesse Global has become one of the most popular brands in the global cosmetics and health business. The company has experience absolutely phenomenal growth, growing from a garage-based hobby business into a billion-dollar company in just short of nine years. Today, Jeunesse Global count tens of thousands of distributors among its ranks serving millions of customers worldwide.
All of this growth was the product of a simple stroke of serendipity. Founders Ray and Lewis had recently decided to try out the life of retirement. After more than four decades of building some of the most successful companies in the North American direct-selling business, Ray and Lewis had decided that they would like to sit back and enjoy some of the fruits of their decade-long labor, spending more time with each other as well as their increasingly large number of grandchildren.
But Ray and Lewis quickly discovered that the retired life was not anything like what they had imagined it. Rather than having an enjoyable time while playing shuffleboard and sipping tropical drinks by the side of the pool, the innately industrious couple quickly grew restless, longing for the excitement and sense of purpose that came with running their own business and interacting with motivated and intelligent people. Before they knew it, the couple was back spending more than 60 hours per week growing their neonate enterprise. They quickly brought on board some of the top direct-selling experts in the world who helped them to begin growing the business at breakneck speed.
But the real secret behind the incredible growth of Jeunesse Global has been the ability of the company to spot underserved market niches and to quickly develop highly effective products to fill those market gaps. One example of such a product is a company’s moisturizer and skincare lotion, Luminesce. Luminesce not only performs admirably as a standalone skincare lotion and moisturizer, but it also is able to pack one of the most powerful anti-aging punches of any product currently on the market. This is due to the fact that it includes the company’s proprietary anti-aging formula, APT-200.
The company is known globally for its youth enhancement products. Recently, it started producing cosmetics. It released to the market some products known as NV. They are mist foundations which are highly effective. The firm ensured that it was easy to use for all the buyers. It provides a wide range of skin care products. One of the most features of the NV Primer is that it is colorless. It works by filling the pores on the skin to give the users a perfect look in readiness for a foundation. The products have skin-soothing ingredients to maintain the skin in a healthy condition. Some of the cosmetics can last for as long as 12 hours after the application. One of the products is known as NV bronzer and it gives the users a glowing look.
Scott Lewis is the Chief Visionary Officer of the company. He was optimistic that the new products had good potential in the future and hence the need to tap into it. According to statistics, the country’s cosmetics industry is valued at $62 billion. Many analysts expect it to grow over the years. Jeunesse believes in the employment of technology in production as a way to create a competitive edge over the competitors. The NV products are distributed in 1.5 oz.-bottles and are friendly to all types of skins. They keep your skin moist and hydrated. Unlike many other similar products on the market, the NV products do not contain oils, sulfates, or parabens. Currently, the cosmetics can be accessed in Canada and the US. According to the management of Jeunesse, the products will also be available in other parts of the world soon.
Jeunesse uses the direct selling marketing strategy for its products. By using the cosmetics, the users can attain their full potential. It recognizes diversity and hence adopts a customer service that caters to the needs of customers who speak different languages. Its personnel is well-trained to deliver high-quality products that meet the changing needs of the clients. It has 32 offices situated in various parts of the world. Randy Ray and Wendy Lewis are the pioneers of the company.
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