Randy Ray and Wendy Lewis are not yet household names. But the company that they founded back in 2009, Jeunesse Global has become one of the most popular brands in the global cosmetics and health business. The company has experience absolutely phenomenal growth, growing from a garage-based hobby business into a billion-dollar company in just short of nine years. Today, Jeunesse Global count tens of thousands of distributors among its ranks serving millions of customers worldwide.
All of this growth was the product of a simple stroke of serendipity. Founders Ray and Lewis had recently decided to try out the life of retirement. After more than four decades of building some of the most successful companies in the North American direct-selling business, Ray and Lewis had decided that they would like to sit back and enjoy some of the fruits of their decade-long labor, spending more time with each other as well as their increasingly large number of grandchildren.
But Ray and Lewis quickly discovered that the retired life was not anything like what they had imagined it. Rather than having an enjoyable time while playing shuffleboard and sipping tropical drinks by the side of the pool, the innately industrious couple quickly grew restless, longing for the excitement and sense of purpose that came with running their own business and interacting with motivated and intelligent people. Before they knew it, the couple was back spending more than 60 hours per week growing their neonate enterprise. They quickly brought on board some of the top direct-selling experts in the world who helped them to begin growing the business at breakneck speed.
But the real secret behind the incredible growth of Jeunesse Global has been the ability of the company to spot underserved market niches and to quickly develop highly effective products to fill those market gaps. One example of such a product is a company’s moisturizer and skincare lotion, Luminesce. Luminesce not only performs admirably as a standalone skincare lotion and moisturizer, but it also is able to pack one of the most powerful anti-aging punches of any product currently on the market. This is due to the fact that it includes the company’s proprietary anti-aging formula, APT-200.