Kate Hudson’s Fabletics brands are set apart from competing brands. Kate Hudson is committed to excellent customer service. Who is Kate Hudson? She is a prominent actress and winner of a Golden Globe award. Her background in acting is phenomenal. Kate’s accredited, long list of awards attest to the fact that she is not a quitter. Kate is relentless and determined to expand her acting career while continuing to build a highly lucrative sportswear business. Her career in acting began in 1996. However, since 2013, Kate’s business success is attributed to her reverse showroom technique.
The reverse showroom technique builds interest and solid relationships with online shoppers. Kate concentrates on stocking stores based on member preferences, social media comments, and real-time sales activity. Fabletics combines global fashions with user preferences in order to build a structured customer base. Providing not only digital evidence, but physical evidence, Fabletics help consumers stay on course in acquiring their favorite activewear, styles, and brands.
Fabletics newly developed data system maintains a highly sophisticated inventory system that speeds up the process of producing chosen brands. This new methodology promotes effective communication, which is the main ingredient for customer satisfaction. Collecting data from numerous points of view gives Fabletics important up-to-date information concerning consumers needs. Once Fabletics strategically matches consumer needs, production of the brand begins within eight weeks of the system’s predictions. Social media is an effective means of communication. Once consumers find what they need, they tend to browse longer and leave with items in their digital or physical shopping cart.
Furthermore, Fabletics new data syncing strategy makes them strong competitors of large reputable companies. For instance, Amazon controls 20% of the e-commerce market. However, Fabletics is not only rapidly growing online, but this company is also growing in the physical market. They own more than 22 retail stores. A growth of two hundred and fifty-two million dollars places Fabletics as a top competitor of Amazon.
Although product recognition, quality, quantity and high-class designs are important, Fabletics places more importance on becoming familiar with the consumer and their needs. Their rapid growth is partially attributed to subscriber membership.
Subscribers receive the latest alerts on discounts, newest trends, and various other membership bonuses. Subscribers are the necessary channels for obtaining information about what’s hot and what’s not. Fabletics key to success is building an informed, loyal customer base.